Turning an existing healthcare business into a fresh, vibrant and contemporary brand
Project: Brand Refresh
Agency: © Source Creative
Acumentice has ambitions to create a brand for growth by reaching more organisations and Trusts. Currently, they work with 2-4 organisations at any one time. The strategy is to grow the core team with a view to doubling its consultancy output to c.8 organisations. Geographically the focus will be to remain within the South East of England and leverage existing relationships through word of mouth.
There is also a drive to cement its reputation as ‘experts’ around elective care improvement programs by publishing articles and case studies broadcasting the great work they do. There is also a desire to be associated with the COVID-19 backlog and recovery phase as the go-to providers for solutions over the next 18 months.
Longer-term the organisation wants to build brand recognition as the thought-leaders in consultancy, recovery, project management, digital transformation, and training. Sustainability is at the heart of what Acumentice do as they strive to develop and nurture long-term relationships which promotes brand advocacy.
Back in the summer, Seedhouse worked closely with Acumentice to produce a brand that aligned with its ambitions for growth. The initial brief was to tidy up the existing brand but following a lengthy brand workshop, it was decided to refresh the brand with a more contemporary look and feel.
Get straight to the Source
Getting straight to the source of a creative marketing agency starts with a simple informal chat to scope out and understand your requirements. If there's a spark and we can help then we will commit 110% to provide you with the very best creative services to support your business. We'd love to discuss your next project, drop us an email today and discover what we can create for you.