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Channel partner technology event creative theme and educational resources
PROJECT
Client: Dell EMC
Project: Tour of Force
Agency: © Silver
OVERVIEW
The brief was to create a theme for a regional ‘Hype Days’ campaign, with the aim of exciting and educating Dell EMC channel partners on the benefits of their high-end PowerMax and XtremIO X2 storage product solutions.
Tour of Force was created in response to the brief: a fun cycling-themed event with incentivised merchandise and a digital cycling game to promote post-event customer engagement with a series of educational resources.
Winners in each region won top-of-the-range road bikes and bespoke Dell EMC cycling jerseys. The campaign was a huge success globally.
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