Image of Tour De Force branding on yellow for Dell EMC
Tour of Force logo

Lead from the front...

Channel partner technology event creative theme and educational resources


Client: Dell EMC


Project: Tour of Force


Agency: © Silver 


The brief was to create a theme for a regional ‘Hype Days’ campaign, with the aim of exciting and educating Dell EMC channel partners on the benefits of their high-end PowerMax and XtremIO X2 storage product solutions.


Tour of Force was created in response to the brief: a fun cycling-themed event with incentivised merchandise and a digital cycling game to promote post-event customer engagement with a series of educational resources.  

Winners in each region won top-of-the-range road bikes and bespoke Dell EMC cycling jerseys. The campaign was a huge success globally.

Image of Dell EMC Tour De Force microsite on a laptop
Image of Dell EMC Tour De Force branding on lanyards
Image of Dell EMC Tour De Force event prizes
Image of Dell EMC Tour De Force event microsite on a mobile
Image of Dell EMC Tour De Force game of cyclist on a road

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