Telecommunications global rebrand project turning Sony Ericsson into MediaKind
PROJECT
OVERVIEW
Following investment from One Equity Partners, strategic plans to consolidate and grow the business was born. To build on this acquisition and strategic change, Ericsson needed a rebrand to establish itself as a market leader in its field.
The result was a successful global launch across multiple locations simultaneously within 6 weeks from project inception to completion on time, to brief and within budget.
“MediaKind embodies the concept that media should inspire and unite humankind; that media is part of our history and will play a vital part in our future. The agency has managed to capture this very essence with a stunning new identity that represents an exciting new chapter for the company.”
Arun Bhikshesvaran, Chief Marketing Officer, MediaKind
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