MediaKind Branding
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Telecommunications global rebrand project turning Sony Ericsson into MediaKind


Client: Ericsson Media Solutions


Project: Global Rebrand


Agency: © Silver Agency 


Following investment from One Equity Partners, strategic plans to consolidate and grow the business was born. To build on this acquisition and strategic change, Ericsson needed a rebrand to establish itself as a market leader in its field.    


The result was a successful global launch across multiple locations simultaneously within 6 weeks from project inception to completion on time, to brief and within budget. 

“MediaKind embodies the concept that media should inspire and unite humankind; that media is part of our history and will play a vital part in our future. The agency has managed to capture this very essence with a stunning new identity that represents an exciting new chapter for the company.”


Arun Bhikshesvaran, Chief Marketing Officer, MediaKind

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MediaKind brand identity
MediaKind advertising
MediaKind product naming
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